Unfortunately, it is not possible to save money on absolutely everything, but it can be possible to make huge savings on many purchases by using coupons and vouchers.
Unfortunately, it is not possible to save money on absolutely everything, but it can be possible to make huge savings on many purchases by using coupons and vouchers, one of the biggest growth sectors in e-commerce for 2010.
Before the1990s, coupons or vouchers were only found on paper. They were religiously cut out of newspapers, leaflets and magazines in order to obtain savings on groceries, toys, holidays and many other household items. When the Internet and e-commerce arrived, a natural progression was towards online coupons, thus bringing the whole idea of money saving to a new generation.
They can be referred to by many different names, such as voucher codes, promotional codes, promotional e-vouchers, e-offers, e-discounts and just `coupons` but basically they are all used in one of two ways.
Discount vouchers can be downloaded and printed off to use in actual shops whereas promotional codes are obtained literally as a code, which is either sent to the user by e-mail or refers them directly to the seller`s website and can only be used for online shopping. Now used as a form of marketing, they have become the fastest growing coupons in use today.
Numerous websites have been created that are entirely devoted to sharing a diverse range of discount vouchers for a huge range of products and companies. With the recent recession and current financial climate, many more people are naturally endeavouring to save money. It has been estimated that up to 90% of the adult UK population regularly use vouchers and codes obtained online.
An alternative to the `High Street` voucher option and becoming increasingly popular, is a relatively new form of website that offers discounts specific to the user`s home town (or nearest town).
The offers are almost all from smaller, local businesses that offer huge discounts on their products or services over a very short time period, in return for free advertising. These sites rely largely on viral marketing with users being required to promote offers by posting them on social networking sites or e-mailing them to friends.
With today`s financial climate, it is almost certain that vouchers and coupon sites are here to stay, especially judging by the massive amount of interest generated by every Groupon deal alone. However, it is also likely that their format will continue to change. With the recent huge growth in mobile Internet use and smart phone applications, it seems quite likely that vouchers may soon be obtained and used through this medium, potentially in any shop that uses a bar code system.