Digital Marketing Success for Authors

Digital marketing is a wonderful way to connect with people who care about your work. All six of these elements working together will produce the best results.

By: Fauzia Burke

There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term.

Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it …

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It's 2010, You Really Need to Be on Facebook

Social media has been around for over 10 years, and is now well established as a method for networking, communicating and marketing.

By: Fauzia Burke

According to eMarketer, Facebook users have reached 350 million worldwide. Together they are creating a community of savvy consumers, connecting with friends, family, co-workers and acquaintances to share advice, information and yes, recommendations.

I wonder then why so many publishers and authors are still not on Facebook?

Social media sites began forming in the late 1990s, and since then the medium has evolved greatly. That means social media has been around for over 10 …

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5 Easy Ways to Build Your Digital Reputation

Social media is an excellent way to build relationships, but don’t forget the value of face to face meetings, phone calls, hand written notes, and emails.

By: Fauzia Burke

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in …

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Boomers Are Using Social Media to Make New Friends

Boomers Are Using Social Media to Make New Friends

Baby-boomers considered social media to be a tool for the younger generation. After all, didn’t they already have a hard time keeping up with the activities of their existing friends and family?

By: Natasha Morgan

The internet was always thought to be the exclusive domain of the young. Then, the older age groups discovered that e-mailing family and friends was easier and more cost effective than sending a fax or using “snail mail”.

While several years passed, Boomers began exploring the various “Search” options on the net and learned that nearly anything they wanted to know was available on some …

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